Over the past decade, immersive theatre productions have rapidly increased not only in number but in scale: more actors, bigger sets, more elaborate tasks for the audience to complete. This article looks at Talk Is Free Theatre’s The Curious Voyage, which sent its audiences from Barrie, Ontario, to London, England, in the context of an increasingly competitive immersive theatre industry, its neo-liberal appeal to adventurous theatregoers, and the artistic and technical risk in treating audiences as co-creators in demanding productions.

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